By combining the local touch of your credit union with the national resources of our collective, our members’ experience banking that’s built on community, powered by cooperation. And that’s something that every Canadian deserves.
Proudly Canadian and 100% member owned
Tru Cooperative Bank is a collective of trusted B.C. financial services brands.
Distinct regional brands led by community-rooted teams
As Island Savings, Envision Financial, Valley First, and Enderby & District Financial we bring local insight and relationship building to everything we do, creating something better for our communities.
Together, we provide members with financial confidence through meaningful, personalized advice from local experts, enhanced digital banking tools and an accessible network of advisors, branches and ATMs. Whether it’s a quick question or a major life decision, our teams are known for building trust, being honest and ready to help.
By redefining what banking can do for people, our local communities and our world, we deliver more impact, innovation and stability than any one brand could on its own.
Things we believe
Together, we create a future where everyone can flourish.
An award-winning culture built around purpose
Recognized for our admired corporate culture, for psychological safety, and as one of BC’s Top Employers, we’ve cultivated an organization that rallies around a purpose of helping members and communities flourish. And at Tru Cooperative Bank, no one gets left behind. Our team members can live out their individual purpose in tandem with our shared vision.
Formed in 2010, rooted in credit union values since 1946
Our brands—Island Savings, Envision Financial, Valley First and Enderby & District Financial—each have decades of history as locally known and trusted institutions. They were built through entrepreneurial spirit, seeking to address unique or unmet financial needs in their communities. Today, as Tru Cooperative Bank, we’re still driven by this same solution-oriented, inspirational mindset. As an expanding collective of trusted financial services brands, we’re stronger together. We connect people with education, advice and tools so they have the opportunity and confidence to build a life they love.
