February 04, 2022
First West Credit Union and the BC Cancer Foundation look to change cancer outcomes together
LANGLEY, B.C. – First West Credit Union and BC Cancer Foundation (BCCF) are proud to celebrate World Cancer Day by announcing a two-year partnership— including a total investment of $200,000 from First West and its regional brands Envision Financial, Valley First, Island Savings and Enderby & District Financial.
“This partnership is something that is of deep importance to us, especially when you look at the staggering impact cancer has in our communities,” says Launi Skinner, CEO at First West Credit Union. “A cancer diagnosis affects us all and we know our employees and members are proud to rally behind this mission to help save lives in our communities and beyond.”
The partnership will involve employee engagement and activation for several of BCCF’s initiatives throughout the year as well as dedicated funds going towards the greatest areas of need across the province to help advance research and innovative care.
“We’re incredibly grateful and excited to join forces with First West Credit Union to improve the future of cancer care in our province,” says Sarah Roth, President & CEO, BC Cancer Foundation. “Together, we will propel BC Cancer’s world-leading expertise to new heights, and provide real hope to the over 30,000 British Columbians this year who will hear the life-altering words ‘You have cancer.’”
This year, World Cancer Day takes place on February 4th. Led by the Union for International Cancer Control, it was initiated to raise worldwide cancer awareness, improve education, and catalyze personal and governmental action.
To learn more about the Foundation, or to join the cause, visit bccancerfoundation.com.
Company Information
About Tru Cooperative Bank, formerly First West Credit Union
Tru Cooperative Bank brings together the best of both worlds, combining the strength and stability of a leading Canadian financial institution, and the care and community leadership of a local cooperative. With approximately $20 billion in total assets and more than 283,000 members, Tru Cooperative Bank offers clear, practical advice and modern banking that’s designed to be digital when it should be, and personal when it matters.
Through its regional brands — Envision Financial, Valley First, Island Savings, and Enderby & District Financial — Tru Cooperative Bank has contributed more than $44 million back to local communities while cultivating a nationally-recognized culture shaped by courageous leadership, authentic connection and collective strength. Learn more at firstwestcu.ca and see how we’re redefining banking to create a future where everyone can flourish.
About the BC Cancer Foundation
The BC Cancer Foundation is the fundraising partner of BC Cancer and the largest philanthropic funder of cancer research and care in B.C. Donor support drives leading-edge innovations and helps increase access to treatments across the province – fueling hope for the 80,000 patients who depend on BC Cancer each year.
Media Contacts
Josh Juhlke
Communications Manager
604.539.7360
mediarelations@trucooperativebank.ca
Lindsay Abbott
Director, Corporate Relations BC Cancer Foundation
605.839.3626